Data Lake - Customer 360

 


Customer 360 Use Case

The 360-degree customer view is where banks can get a complete view of customers by aggregating data from the various touch points that a customer may use to contact a bank to purchase products and receive service and support

Customer insights
    Profile data
    Social media inputs
    Channel feeds

Transaction data
    Card transactions
    Account attributes
    Payment data

Structured Data can be 

Customer bank profile and transactions 
Customer credit spends and payments 
Support centre feeds and satisfaction ratings
Customer loan profile with delinquency 
Switching application transactions


Unstructured data can be 

Card management system files
Website log files
Social media Files
Web search feed
Online log file feed

The following solution can fit this use case :





This gives the user the capability for :

Complete View of the Customer
Cross Selling of Products 
Risk Identification
Loan Delinquency 
Spending Pattern 
Customer Location 





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